As an Interactive Producer I've had the privilege to be a part of the entire production process from idealization to preparation, development and then Launch and post launch updates across Websites, Rich media banners, In-stadium experiential campaigns, AR/VR as well as Streaming service Ads on Desktop, mobile & Connected TV.
This includes responsibilities that range from creating production specs that outline tracking and UX, to managing development teams and vendors both internally and extenally. Also responsible for managing client relationships and communications between the creative team.
Spotlight Campaigns
This campaign was a custom exploratory build that was built to encourage the user to discover the various Pinterest Pins and offerings. The unit was built out in a way that mimics the Pinterest site and the Pins are all clickable images/videos tat lead directly to that post on the Pinterest site.
- Custom production spec creation detailing the units UX and tracking
- Overseeing and managing vendors throughout the unit creation
- Point of contact between clients and account managers
- QAing unit's interactivity and functionality
- Custom code modification to ensure links operate correctly
Responsibilities:
This campaign was a custom experiential approach to marketing Liquid IV's summer flavors. The scope of this project spanned Website Hosted A/R, In-stadium as well as Desktop, Mobile & connected TV Ads. We were able to introduce consumers to the new flavors in the form of an augmented reality game that Baseball fans could play from their seats in some of the most famous ballparks in the U.S.
Responsibilities:
- Custom production spec creation detailing the units UX and tracking
- Overseeing and managing experiential vendors throughout the experience's creation
- Point of contact between clients and account managers
- QAing unit's interactivity and functionality
- Custom code modification to ensure links operate correctly
- Logistics coordination
- Development schedule creation
The objective of this campaign was to present traveling in a fun and unique way by allowing users to utilize voice recognition technology in order to test out their British accents.
This campaign ran for about 6 months leading up to and during peak summer travel times in the UK and also garnered international recognition and the coveted OMMA award for best rich media display.
Responsibilities:
- Custom production spec creation detailing the units UX and tracking
- Assist in Idealization on how unit could operate cross devices
- Overseeing and managing vendors throughout the unit creation
- Point of contact between clients and account managers
- QAing unit's interactivity and functionality
This campaign was a custom driving game designed to give the user the opportunity to navigate their own cartoon car through the various obstacles one can encounter on the road. The unit wraps up by showing how the Satellite service can repair your windshield quickly and efficiently.
- Custom production spec creation detailing the units UX and tracking
- Assist in Idealization on how unit could operate cross devices
- Overseeing and managing vendors throughout the unit creation
- Point of contact between clients and account managers
- QAing unit's interactivity and functionality
- Development schedule creation and execution
Responsibilities:
This campaign was a custom Podcast listening unit designed to give the user the opportunity to navigate through multiple sports podcast debuting on Amazon's podcast app. The unit wraps up by allowing the user to navigate to each individual podcast's main page to listen to the full podcast series.
Responsibilities:
- Ideation and strategy on creating the functionality for users
- Custom production spec creation detailing the units UX and tracking
- Overseeing and managing vendors throughout the unit creation
- Point of contact between clients and account managers
- Code modification to accommodate the correct audio previews
This campaign was a custom content collection designed to give the user the opportunity to navigate through the multiple uses of iRobot and how it could improve their cleaning lives.
Responsibilities:
- Custom production spec creation detailing the units UX and tracking
- Overseeing and managing vendors throughout the unit creation
- Point of contact between clients and account managers
