"Fake Brit until you make it"
The objective of this campaign was to present traveling in a fun and unique way by allowing users to utilize voice recognition technology in order to test out their British accents.
This campaign ran for about 6 months leading up to and during peak summer travel times in the UK and also garnered international recognition and the coveted OMMA award for best rich media display.
"What are Brits like?"
This Year long campaign focused on shining a light on the British people by incorporating testimonials from local residents on their experience and all the great things thatt the region has to offer.
"Discover the UK vacation for you"
This poll unit focused on gathering important insight from the user on how they like to travel and for what purpose.
The insights gathered from this 5 month campaign allowed our team and Visit Britain to better refine and create units that resonated with our target audience.
