McCann/ Craft NY
During my time at McCann I was apart of the digital production team at CraftWW. There I acted as a production coordinator/ account manager/ project manager as I both acted as the direct contact between the client and the agency as well as creating budgets, generating & managing project timelines in addition to managing the production process.
I was able to work with both in house, freelance and offshore developers, graphic designers and production companies in order to deliver high urgency digital products which had turnarounds as short as a few hours from start to completion. I was the head of the Verizon 140 Fios client as well as working with other sectors within Verizon and other clients such as Ebay, Microsoft and the NCAA on a project by project basis.
During my time here I was able to work on a myriad of digital offerings such as but not limited to Standards & Rich media digital banners, Website development, Social media video and Real world stadium banners.
Banners + Social
Our team was in charge of managing Verizon, Instax & Microsoft's Digital offerings which ranged from Rich media banners to website updates and development to social media video and graphics.
These high urgency projects would have turnaround times as short as same day and on average <2 days.
I'd also would work on the broadcast production team to deliver social videos and live environment stadium banners that could be seen in sporting arenas across the country.
Account Management:
- Led weekly client meeting with Verizon's 140 Fios team to discuss upcoming RFPs as well as KPIs and development updates for current projects
- Acted as point of contact between the clients and production, creative and development teams
Production:
- Was tasked with kicking off each project with vendors, freelancers or internal developers. After this I would manage the production process to completion, relaying any feedback and liaising between the client and the development team.
Project Management:
- Created budgets and schedules for well over 100 digital projects. Uploaded assets and packages to a central database for future reference. Allocated time for freelance and internal developers to ensure projects had proper representation.
Responsibilities
Website Development
Our team was tasked with creating and updating a new page on Instax's website that broadcasted and showcased their new instant film camera and its offerings.
I assisted the team by creating and updating the schedule, working with offshore vendors to address any client concerns and implement HTML code and design elements as well as coordinating KO and project update meetings with Instax's internal team in Japan.
